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Lise Lotte Bj​örck

Research, sketching, design and production



2014 - 2022

Creating a logo mark for someone is a journey of sorts. Discovering the symbol that is relevant to the ideas, values and activities of a business or skill, takes effort on both client and designer. A logo is more than a static symbol. It carries the significance of a brand’s visual identity. 

Logo Design & Branding

What are the attributes that define your "brand"? Optimism? Accuracy? What is your unique story? Every one has one, every creative project, or skillset has something that defines them and differentiates them from others.

My job is to encourage a client clarify what distinguishes them from someone else in their field. Together we can build and maintain a clear and concise brand message.

Cannabis A

Cannabis B

Cannabis C

Exploring the "wild and fun nature of Weed, this logo exploration is "funky" and declares "happynowness!" 

Aware of the many varieties of Cannabis available, this logo illustrates three different
strains available.  

Cannabis C logo brings the customer into a deeper state of 'nature' with an Art Nouveaux style of lettering. 

These are roughs, 'sketches' that illustrate how I might explore a concept for a client.

Sketches in the rough

Exploration is Essential